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Spring Courses Focus on International Marketing and E-Commerce

Study the Global Business Environment and How to Manage an Online Business

 
Cañada College will offer two business courses this spring focused on managing a business over the Internet and successfully negotiating the global business environment.
Business 230 – International Marketing, will be offered online. The course outlines the major dimensions of the global business environment while providing a set of conceptual and analytical tools to successfully apply the “4 P’s” (product, price, place and promotion) to global marketing.
The three-unit course transfers to California State Universities but is also useful for anyone involved or interested in international business. “The course will review global economic, political-legal, and cultural environmental factors,” said Cañada College Professor Candice Nance. “Global market research and data sources are also explored.”
 
Nance said other topics covered in the class include foreign market selection, foreign market entry, supply chain management, international pricing, and global marketing of services.
Business 339 – E-Commerce, will be taught Mondays and Wednesday from 9:45 to 11 a.m. The three-unit class will also transfer to CSU schools. “We’ll explore the theory and practice of effectively conducting and managing business over the Internet,” Nance said.
 
Topics include the Internet’s impact on the economy, e-business models, business uses of the Internet, online business strategy, technology, and marketing.
Registration is currently open for both classes. Spring semester courses at Cañada College begin Jan. 13. For more information on either class, contact Nance at nancec@smccd.edu.

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