Skip to main content

Starting and Growing a Sustainable Business

A new course at Cañada College can help budding entrepreneurs grow a sustainable business

 
Cañada College is offering a new course this spring to help budding entrepreneurs start and grow a sustainable business. Spring semester classes at the college begin Jan. 13. New students can begin registering for classes on Nov. 12. For information about registering for classes at Cañada, go to http://www.canadacollege.edu/admissions/apply.php. For additional information, call the Welcome Center at 650-306-3452.

Business 393 – Starting/Growing a Sustainable Business will meet every Wednesday from 6:10 to 9:15 pm, Jan. 15 through May 21. The class is taught by Chris Yalonis, a 25-year veteran of seven start-ups. Yalonis has also served as a strategy consultant and marketing advisor to more than 100 organizations large and small across the technology, consumer goods, and professional services sectors. He is the author of seven books on management, technology marketing and international relations, including the Guide to Writing a Business Plan and a new 24-week online course, Sustainable Innovation in Business, a master’s level program sponsored by the University of Vermont. “This class is designed for students who want to start a business while they are still in school and entrepreneurs who are in the beginning stages of starting a business,” Yalonis said. “It will also appeal to managers at existing businesses who want to embed sustainable practices in their current operations.”

Yalonis said community and business leaders who want to promote sustainability in their organizations and communities can also benefit from the concepts taught in the class.

Students will examine sustainable business success stories and lessons from successful start-ups in Silicon Valley and the North Bay. They will hear success stories from San Rafael’s Venture Greenhouse, a business accelerator and incubator for social and environmental entrepreneurs and a community resource for innovators and new ventures. “We’ve launched 20 new businesses in the past two years at Venture Greenhouse and they all have social and environmental missions,” Yalonis said.

The class is a perfect small business management compliment to the successful efficiency, trade and solar energy classes currently offered at Skyline College. “Great technicians, designers and installers/contractors need business skills to be successful,” he said. Students will learn:
  • Increased awareness and understanding of the broad range of business environments, structures, and management/leadership concepts for small business.
  • Create a business plan, capable of raising money and recruiting team members and partners.
  • Develop critical thinking and decision-making skills to balance environmental, social and economic performance requirements.
  • Self-assessment of personal values and embedding them into the business for social equity and justice, as well as environmental stewardship and responsibility.
  • How to demonstrate the business case for sustainability, its meaning and performance metrics.
  • Understanding profit and value creation using sustainable principles and practices
  • Understand how to conduct a SWOT analysis as well as inexpensive market and competitive research techniques.
  • Raised awareness of business structures, legal issues, ownership forms, regulations and tax implications related to small businesses.
  • Work on a small team to analyze and critique an existing business on its business model and its use (or non use) of sustainable principles.
  • Increased awareness of green business entrepreneurial opportunities in various sectors of business, review of cases across industries
For specific information about this course, please contact Yalonis at (415) 309-0331 or yalonisc@smccd.edu.


 

Comments

Popular posts from this blog

Alaa Aissi Awarded Prestigious Scholarship

2014 Cañada Graduate Alaa Aissi has been awarded the Regents’ and Chancellor’s Scholarship from UC Berkeley. The scholarship is the most prestigious and the highest honor awarded by the university to an undergraduate. It attracts, retains, and graduates the most sought-after students in the world. After the pool of over 90,000 Cal applicants is thoroughly reviewed, only the top 1 percent of incoming students are invited to be interviewed by Berkeley faculty. From there only two hundred students receive the scholarship. Benefits of the scholarship include a Faculty Mentor, research fellowship opportunity, further networking with faculty and fellow scholars throughout their academic careers, along with a monetary award. Upon receiving this honor, Alaa expressed, “I am humbled by the opportunity to have received this scholarship and to be a part of the Regents’ and Chancellor¹s Scholars Association. I am looking forward to being lauded at the Chancellor¹s residence at this fall’s recept…

Join us for Artistry in Fashion on Saturday, Sept. 28

Have you ever dreamed about being a fashion designer? Do you enjoy the fun and creativity that goes into designing beautiful clothing? If you are a fashionista – or even if you’re not, come join us at Cañada College on Saturday, Sept. 28 from 10 am to 4 pm for the 22nd annual Artistry in Fashion event.

Since 1991, the Cañada College Fashion Department has hosted Artistry in Fashion, bringing together fashion lovers, students, faculty, and premier local designers and fabric artists for an exciting day of fashion and creativity, all for the benefit of student scholarships and materials. Don’t miss a dazzling fashion show by esteemed fashion educator and Director of the Center for Pattern Design, Sandra Ericson. Learn what it takes to become a fashion designer from Cañada's acclaimed fashion instructors. You'll also have the opportunity to buy clothing, jewelry, and other fashions on sale from more than 60 local designers.

Admission is only $10 and benefits the Canada College Fashio…

Learning English Led to a New Life for Redwood City’s Patricia Segura

After moving from Mexico five years ago, Patricia Segura knew she would have to master English to stay in the United States, find a job, and fulfill her goal of studying to become a nurse. But without command of the language, going to college seemed impossible.

“When I decided to stay in this country, I wanted to keep studying as I was doing in my country,” she said. “Learning English became a new short-term goal in my life. I wanted to study English in college but I had to start from the beginning.”

She began taking community-based English courses offered by Cañada College at Sequoia High School. Later she moved to John Gill Elementary School to take a course because her nephew was in the class. When she finished her course at John Gill, Segura’s professor helped her sign up for the first level of English as a Second Language at Cañada College.

“When I started at Cañada, my goal was to learn English to find a job,” she said. “Now I'm pursuing my goal of becoming a nurse. The more I …