Cañada College has launched a digital marketing campaign in
Mexico to attract qualified applications from prospective students. The
campaign includes a Spanish-language landing page, banner ads, and a white
paper called “How to get into top U.S. universities.”
The digital campaign aims to educate prospective Mexican students
on the benefits of starting their higher education in the U.S. at a community
college. Students can earn an associate degree within two to three years for as
little as $20,000 and transfer to top four-year universities in the U.S. Cañada
College has transfer agreement guarantees with universities within the
California State University (CSU) system, University of California (UC) system,
and select private universities including Notre Dame de Namur and Golden Gate
University. The campaign also features former Cañada students who have
transferred and graduated from four-year universities including UC Berkeley.
Cañada College is recognized for
its STEM (Science, Technology, Engineering, Mathematics) Center, which is
funded by the National Science Foundation. Professor Amelito Enriquez received
the Presidential Award for Excellence in in Science, Mathematics, and
Engineering Mentoring by President Barack Obama in 2011. Cañada’s Math Jam
Program, an intensive math placement preparation and campus-wide success
program, was recently named America’s top community college program for
increasing achievement for Latino students.
Cañada College is located in
Redwood City at the edge of Silicon Valley between San Jose and San Francisco.
Its location provides students with internship opportunities in high-tech
companies. The college has state-of-the-art computer and science labs. The Library
and Learning Center provide academic support services such as free one-on-one
tutoring and more than 5,000 books and journals both onsite and online.
Cañada’s smaller community of less than 7,000 students provides a friendly,
student-centered, learning environment.
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