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Cañada College Launches a Digital Marketing Campaign in Mexico

Cañada College has launched a digital marketing campaign in Mexico to attract qualified applications from prospective students. The campaign includes a Spanish-language landing page, banner ads, and a white paper called “How to get into top U.S. universities.”

The digital campaign aims to educate prospective Mexican students on the benefits of starting their higher education in the U.S. at a community college. Students can earn an associate degree within two to three years for as little as $20,000 and transfer to top four-year universities in the U.S. Cañada College has transfer agreement guarantees with universities within the California State University (CSU) system, University of California (UC) system, and select private universities including Notre Dame de Namur and Golden Gate University. The campaign also features former Cañada students who have transferred and graduated from four-year universities including UC Berkeley.

Cañada College is recognized for its STEM (Science, Technology, Engineering, Mathematics) Center, which is funded by the National Science Foundation. Professor Amelito Enriquez received the Presidential Award for Excellence in in Science, Mathematics, and Engineering Mentoring by President Barack Obama in 2011. Cañada’s Math Jam Program, an intensive math placement preparation and campus-wide success program, was recently named America’s top community college program for increasing achievement for Latino students.

Cañada College is located in Redwood City at the edge of Silicon Valley between San Jose and San Francisco. Its location provides students with internship opportunities in high-tech companies. The college has state-of-the-art computer and science labs. The Library and Learning Center provide academic support services such as free one-on-one tutoring and more than 5,000 books and journals both onsite and online. Cañada’s smaller community of less than 7,000 students provides a friendly, student-centered, learning environment.


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